Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Using Credit Cards for Financing

To propel your startup into the marketplace, you need working capital. It is hard to ask friends and family to get onboard on a speculative venture, even if you are…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Required Employee Benefits

As an employer and small business owner, you undoubtedly understand the importance offering your employees benefits. For many employees, salary is not the only factor in their decision to accept…

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…

Repaying a Business Loan

If you’re trying to pay down some of your business debt, you might be wondering how long it might take by making the standard payment, or what the impact might…

Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…

Choosing the Right Name for Your Business Account

So, you’re starting a new business? Congratulations! You’ve probably already chosen a great name, but have you thought about how that name will appear on your bank account? Titling your…