Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Financial Ratios

For the small businessperson, number crunching can be mind numbing. However, becoming conversant with a few core concepts can help you get an accurate view of how well your firm…

Steps financial institutions take to combat identity theft

Federal law requires banks, investment brokers, mutual funds and other creditors to adopt identity theft prevention programs. This is the Red Flags Rule, so-named because its central feature requires financial…

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…

Sales Volume Required to Break Even

The break even point for a product or a business is the point where sales revenue equals your fixed plus total variable costs. If you are below the break even…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Gaining a Competitive Advantage

It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is significant and counts for establishing your business as the leader in your particular industry, especially…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…