Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Financial Ratios

For the small businessperson, number crunching can be mind numbing. However, becoming conversant with a few core concepts can help you get an accurate view of how well your firm…

Working With Outside Investors

Depending where they are in their startup phase, new businesses often get several types of investment funding. Though some entrepreneurs can bootstrap, that is fund themselves from savings and continue…

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort…

Have a new employee? Take these steps with your bank to get them on board.

No matter what field you’re in, hiring a new employee can be a busy time for your company. While managing all the necessary orientation tasks and administrative paperwork, it’s important…

Accounts Receivable Analysis

Accounts receivable are monies owed to your business for goods or services delivered to a customer, but not yet paid for. Successful businesses collect money that is owed to them…

Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…