Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…

Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…

Creating an Employee Handbook

As an employer and owner of a growing small business, good communication between yourself and your employees is of utmost importance. As you are growing, and hiring employees to accommodate…

Using Contractors Instead of Employees

Employers are frequently filling jobs and finding the right person for each job is essential whether that person be an employee or a contractor. There are various advantages to hiring…

Using Credit Cards for Financing

To propel your startup into the marketplace, you need working capital. It is hard to ask friends and family to get onboard on a speculative venture, even if you are…

Partnership Pros and Cons

Are you thinking about forming a business partnership? Starting a business with a partner affords many benefits. In a perfect world, that means sharing the expenses, ideas, workload, responsibilities, and…