Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Importance of Cyber Security

As businesses steadily become more aware that cyber risks pose a very real threat, with the potential for expensive, damaging consequences, a new demand for cyber insurance has emerged. Business…

Internet Marketing Basics

An online presence is a must for any business. According to eMarketer’s 2022 Global Ecommerce Forecast, they estimate that online sales in the U.S. will consistently grow between now and…

Steps to take with your bank when an employee leaves your company.

When an employee exits your company, one of the most important things to do is make sure that his or her name is properly removed from any bank accounts they…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Sizing the Market

If you are putting together a business plan before approaching lenders, you’ll want to be specific in your calculations about your market share. Figuring it out takes time and research,…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…