Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort…

Naming Your Business

Your business name is usually a customer’s first introduction to you. Make a positive impression by picking a name that attracts attention and trust. It can be a hair-pulling process…

Becoming the Boss

Owning your business means the freedom to set your hours, make your rules, and live your dream. It also means the chaos of setting up a company, meeting deadlines, dealing…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…

6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…