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Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…
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Creating an Online Presence

As a new startup or an existing brick and mortar business, building an online presence for yourself is important, yet it can also be very time-consuming. It can be frustrating…
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Projecting Your Cash Flow

Even if a business is profitable, it might fail because it isn’t generating enough cash flow. Money that is tied up in inventory and receivables isn’t available to help the…
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5 Ways to Protect Against Fraud

Corporate account takeover is a type of fraud where thieves gain access to a business’ finances to make unauthorized transactions, including transferring funds from the company, creating and adding new…
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Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…
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What is a HELOC?

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Basic Accounting Statements

Keeping track of the money in your business is essential if you want to prosper. However, most small business owners have skills or a specialty that inspired them to start…
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