Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

Sizing the Market

If you are putting together a business plan before approaching lenders, you’ll want to be specific in your calculations about your market share. Figuring it out takes time and research,…

Steps to take with your bank when an employee leaves your company.

When an employee exits your company, one of the most important things to do is make sure that his or her name is properly removed from any bank accounts they…

5 Ways to Protect Against Fraud

Corporate account takeover is a type of fraud where thieves gain access to a business’ finances to make unauthorized transactions, including transferring funds from the company, creating and adding new…

Training and Educating Employees

Employees who are well-trained are an asset to any business. In a poor economy, unfortunately, the training budget for a business is often the first thing to go. Although eliminating…

Accounts Receivable Analysis

Accounts receivable are monies owed to your business for goods or services delivered to a customer, but not yet paid for. Successful businesses collect money that is owed to them…

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…