Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Becoming the Boss

Owning your business means the freedom to set your hours, make your rules, and live your dream. It also means the chaos of setting up a company, meeting deadlines, dealing…

Lease or Buy Equipment

To lease or buy equipment: It can be a puzzling question for a startup or existing business. The answer, primarily, depends on your current and long-term needs and financial situation.…

Internet Marketing Basics

An online presence is a must for any business. According to eMarketer’s 2022 Global Ecommerce Forecast, they estimate that online sales in the U.S. will consistently grow between now and…

Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…

Using Credit Cards for Financing

To propel your startup into the marketplace, you need working capital. It is hard to ask friends and family to get onboard on a speculative venture, even if you are…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…